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The East Kimberley will get its first taste of WIN Television news on Monday night.
After seven years WIN has finally got around to producing a regional news service for WA.
The network produces regional bulletins covering Wollongong, Orange, Wagga Wagga, Griffith, Canberra, Hobart, Cairns, Townsville, Rockhampton, Maroochydore, Toowoomba, Ballarat, Bendigo, Shepparton, Albury, Gippsland, Mildura, Mt Gambier and Loxton.
The bulletins will be presented at 6pm.
WIN now has news gathers in the South West, Great Southern, Goldfields/Esperance, Midwest and the Pilbara/Kimberley regions.
The Perth newsroom editor is long-term journalist Stewart Richmond.
However, the program itself will come out of Wollongong.
WIN chief executive George Papadopoulos said it was the most progressive and innovative step taken by WIN since it began broadcasting in WA in March 1999.
Kerryn Johnston will present WIN news and Amy Taylor will present sport.
WA's Golden West Network (GWN) welcomed the launch of the news service, but was critical of the flamboyant media release, couched in superlatives.
"WIN has been in WA for seven years now and we have felt for some time that it's about time they produced their own news," said GWN's general manager Ian Jones.
"Golden West News has been producing the most comprehensive regional news for almost 40 years, with a news team in each major regional centre to report on what is happening in the towns in which we live."
Mr Jones said he was surprised by the newcomer station's claims to be the 'news leader' in regional Australia.
"In WA, that's just plain wrong," said Mr Jones.
"GWN is the unchallenged regional news leader in this state and the figures prove it.
"A recent regional WA television ratings survey reported Golden West News had a commercial share of 86 percent.
"The city-based news program broadcast by WIN had a commercial share of only 13 percent in its hour time slot."
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